We're so glad you're here! CupandCotton—where mental wellness meets style, and where we believe that your clothes should say something meaningful without screaming it. Let’s face it: mental health struggles are way more common than most people realize. In fact, nearly 20% of the world’s population—that’s over 1.5 billion people—will face mental health challenges at some point in their lives. That's a massive part of the world navigating anxiety, depression, ADHD, and so much more, often in silence. We’re here to change that conversation.

Why is it important to talk about mental health? Because when we bring these struggles into the light, we strip away the shame and create space for healing. Talking openly is the first step toward normalizing mental health challenges and helping people realize they’re not alone. We strongly believe in normalizing mental health struggles through what we know best—clothes. But here’s the twist: we design apparel that speaks subtly, stylishly, and powerfully. No one wants to feel like a walking billboard for a cause all the time; instead, our goal is to create pieces you actually want to wear, pieces that resonate with the message without compromising on style.

We know that feeling good in what you wear is just as important as what it stands for. That’s why our designs are crafted to fit effortlessly into your life, giving you the perfect balance of style, comfort, and meaning. Because at the end of the day, everyone deserves to feel seen and empowered—especially in their favorite threads.